Accelerate your commercial success in Saudi Arabia


SMExcel — Saudi Market Excellence, AI-enhanced advisory boutique

We help international and Saudi companies win in the Kingdom by securing de-risked qualified strategic introductions, market entry advisory and enable local business setup for scalable growth. All powered by our in-house AI tools.

Access the Market

Access the Market

Enter with Precision

Enter with Precision

Establish & Scale

Establish & Scale

Get in touch

Get in touch

Services

Purpose-built for success in the Saudi market

Insight-driven. AI-enabled. Execution-focused.

All Tasks

Waiting for approval

  • Payroll management

    Due on 2nd july

  • Employee Tracking

    2 days ago

  • Social media post

    Cancelled by user

  • Lead list

    70% prepared

  • Payment reminder

    sent to selected clients

All Tasks

Waiting for approval

  • Payroll management

    Due on 2nd july

  • Employee Tracking

    2 days ago

  • Social media post

    Cancelled by user

  • Lead list

    70% prepared

  • Payment reminder

    sent to selected clients

All Tasks

Waiting for approval

  • Payroll management

    Due on 2nd july

  • Employee Tracking

    2 days ago

  • Social media post

    Cancelled by user

  • Lead list

    70% prepared

  • Payment reminder

    sent to selected clients

Qualified Strategic Introductions

Open the right doors in Saudi Arabia with low risk

We identify and engage high-value qualified buyers and partners through automated, structured targeting, rigorous qualification, and senior-led commercial outreach that converts into meaningful business conversations.

AI-Driven Lead Intelligence

Automated Account Mapping

Market Entry Advisory

Design the right growth path for Saudi Arabia with clarity

We combine AI-powered market intelligence with senior advisory to define your optimal Saudi entry strategy, ensuring your expansion is focused, realistic, and aligned with real market signals.

Entry Strategy

Feasibility Studies

Senior Advisory

What can I help with?

Weather you want help in customer handling or make changes in your system just give me command

|

Add document

Analyze

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research

What can I help with?

Weather you want help in customer handling or make changes in your system just give me command

|

Add document

Analyze

Generate Image

research

What can I help with?

Weather you want help in customer handling or make changes in your system just give me command

|

Add document

Analyze

Generate Image

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

E-mail Sending..

LinkedIn

IT services

Founders

Draft

Schedule

Sent

Business Setup Support

Anchor and scale your presence in Saudi Arabia with confidence

Combining AI-powered ecosystem intelligence with hands-on local execution, we help you establish in Saudi Arabia with speed, compliance, and long-term scalability.

Business Setup

Regulatory Compliance

Local Enablement

Why SMEXCEL

Your Strategic Edge for Winning in Saudi Arabia

Covering the full journey from early, de-risked strategic introductions to strategic advisory and structured local establishment

Access That Converts

Break through market barriers with qualified introductions to buyers and partners that matter in Saudi Arabia.

Access That Converts

Break through market barriers with qualified introductions to buyers and partners that matter in Saudi Arabia.

Access That Converts

Break through market barriers with qualified introductions to buyers and partners that matter in Saudi Arabia.

Market Entry Without the Guesswork

Navigate the Kingdom with strategies grounded in real local insight and on-the-ground validation.

Market Entry Without the Guesswork

Navigate the Kingdom with strategies grounded in real local insight and on-the-ground validation.

Market Entry Without the Guesswork

Navigate the Kingdom with strategies grounded in real local insight and on-the-ground validation.

Establish and Scale with Confidence

Move from first meetings to a structured local presence with hands-on support at every step.

Establish and Scale with Confidence

Move from first meetings to a structured local presence with hands-on support at every step.

Establish and Scale with Confidence

Move from first meetings to a structured local presence with hands-on support at every step.

Traditional Advisory

Strategy-heavy, execution-light

Strategy-heavy, execution-light

Strategy-heavy, execution-light

Static research, slow updates

Static research, slow updates

Static research, slow updates

Manual prospecting and targeting

Manual prospecting and targeting

Manual prospecting and targeting

Long timelines and rigid processes

Long timelines and rigid processes

Long timelines and rigid processes

High-cost, overhead-driven models

High-cost, overhead-driven models

High-cost, overhead-driven models

Limited visibility on real opportunities

Limited visibility on real opportunities

Limited visibility on real opportunities

SMEXCEL

Strategy aligned with execution

Strategy aligned with execution

Strategy aligned with execution

AI-enabled, continuously refreshed

AI-enabled, continuously refreshed

AI-enabled, continuously refreshed

Automated lead and partner mapping

Automated lead and partner mapping

Automated lead and partner mapping

Fast, agile delivery

Fast, agile delivery

Fast, agile delivery

Lean, value-driven model

Lean, value-driven model

Lean, value-driven model

Data-backed visibility on real opportunities

Data-backed visibility on real opportunities

Data-backed visibility on real opportunities

500+ Qualified Meetings

Facilitated high-level engagements between international companies and Saudi decision-makers across priority sectors.

500+ Qualified Meetings

Facilitated high-level engagements between international companies and Saudi decision-makers across priority sectors.

500+ Qualified Meetings

Facilitated high-level engagements between international companies and Saudi decision-makers across priority sectors.

150+ Businesses Supported

Advised global and regional clients on market entry, partner identification, and commercial growth in Saudi Arabia.

150+ Businesses Supported

Advised global and regional clients on market entry, partner identification, and commercial growth in Saudi Arabia.

150+ Businesses Supported

Advised global and regional clients on market entry, partner identification, and commercial growth in Saudi Arabia.

10+ Years Saudi Market Experience

Deep on-the-ground expertise navigating the Kingdom’s business landscape and stakeholder ecosystem.

10+ Years Saudi Market Experience

Deep on-the-ground expertise navigating the Kingdom’s business landscape and stakeholder ecosystem.

10+ Years Saudi Market Experience

Deep on-the-ground expertise navigating the Kingdom’s business landscape and stakeholder ecosystem.

Pricing

Flexible Engagement Models for Growth-Focused Companies

SMEXCEL offers tailored engagement structures aligned with your Saudi market ambitions

Strategic Introductions

Targeted buyer engagement to accelerate early commercial traction in Saudi Arabia.

What's Included:

AI-driven account intelligence

Precision buyer identification & warm outreach

Senior-level meeting orchestration

Curated Saudi market discovery trips

Fee per confirmed meeting + Success Fee

Fee per confirmed meeting + Success Fee

Market Entry Advisory

End-to-end strategic and commercial support for companies expanding into the Kingdom.

What's Included:

AI-supported market prioritization

Data-driven commercial positioning

Feasibility & demand validation

Expansion roadmap powered by predictive insights

Fixed Advisory Package

Fixed Advisory Package

Business Setup Support

Ongoing senior-led support for organizations scaling their Saudi presence.

What's Included:

Company Formation & Licensing

Legal & Compliance Coordination

Finance, Tax & Audit Readiness

Operational & HR Enablement

Pay per Service

Pay per Service

Strategic Introductions

Targeted buyer engagement to accelerate early commercial traction in Saudi Arabia.

What's Included:

AI-driven account intelligence

Precision buyer identification & warm outreach

Senior-level meeting orchestration

Curated Saudi market discovery trips

Fee per confirmed meeting + Success Fee

Fee per confirmed meeting + Success Fee

Market Entry Advisory

End-to-end strategic and commercial support for companies expanding into the Kingdom.

What's Included:

AI-supported market prioritization

Data-driven commercial positioning

Feasibility & demand validation

Expansion roadmap powered by predictive insights

Fixed Advisory Package

Fixed Advisory Package

Business Setup Support

Ongoing senior-led support for organizations scaling their Saudi presence.

What's Included:

Company Formation & Licensing

Legal & Compliance Coordination

Finance, Tax & Audit Readiness

Operational & HR Enablement

Pay per Service

Pay per Service

Strategic Introductions

Targeted buyer engagement to accelerate early commercial traction in Saudi Arabia.

What's Included:

AI-driven account intelligence

Precision buyer identification & warm outreach

Senior-level meeting orchestration

Curated Saudi market discovery trips

Fee per confirmed meeting + Success Fee

Fee per confirmed meeting + Success Fee

Market Entry Advisory

End-to-end strategic and commercial support for companies expanding into the Kingdom.

What's Included:

AI-supported market prioritization

Data-driven commercial positioning

Feasibility & demand validation

Expansion roadmap powered by predictive insights

Fixed Advisory Package

Fixed Advisory Package

Business Setup Support

Ongoing senior-led support for organizations scaling their Saudi presence.

What's Included:

Company Formation & Licensing

Legal & Compliance Coordination

Finance, Tax & Audit Readiness

Operational & HR Enablement

Pay per Service

Pay per Service

Leadership Team

Meet the Minds Behind SMEXCEL

Our leadership team combines complementary expertise in commercial growth and strategic advisory, supported by strong international experience and a proven track record in Saudi Arabia. We bring global perspective and local insight to help clients succeed in the Kingdom

Yehya EL OUEINI

Founder & Managing Director

Yehya EL OUEINI

Founder & Managing Director

Yehya EL OUEINI

Founder & Managing Director

Moayad Mahjoub

Partner & Head of Strategic Partnerships

Moayad Mahjoub

Partner & Head of Strategic Partnerships

Moayad Mahjoub

Partner & Head of Strategic Partnerships

Tarek Baadarani

Partner & Head of Investments

Tarek Baadarani

Partner & Head of Investments

Tarek Baadarani

Partner & Head of Investments

Testimonials

Trusted by Companies Expanding into Saudi Arabia

Since 2015

"An exceptional reactivity and quality of service by SMEXCEL that exceeded our expectations !"

Didier Pillonel

International Development Director, 5ASEC

"An exceptional reactivity and quality of service by SMEXCEL that exceeded our expectations !"

Didier Pillonel

International Development Director, 5ASEC

"SMEXCEL is highly reliable. They helped us to better understand the Saudi market with a variety of tailor-made intelligence reports and connecting us with the right local partners for our business"

Hachim Kouloubaly,

Founder, Healthy Keys

"SMEXCEL is highly reliable. They helped us to better understand the Saudi market with a variety of tailor-made intelligence reports and connecting us with the right local partners for our business"

Hachim Kouloubaly,

Founder, Healthy Keys

"SMEXCEL demonstrated strong professionalism and market understanding throughout our Saudi market discovery mandate. Their team organized high-quality, well-qualified meetings that gave us real visibility on the market landscape and helped us identify the right local partners."

Mathieu Hamel

CEO, Innovation is Everywhere

"SMEXCEL demonstrated strong professionalism and market understanding throughout our Saudi market discovery mandate. Their team organized high-quality, well-qualified meetings that gave us real visibility on the market landscape and helped us identify the right local partners."

Mathieu Hamel

CEO, Innovation is Everywhere

"Through their structured advisory support and presence in Saudi Arabia, SMEXCEL helped us uncover key dynamics in the Saudi consumer mindset that were not immediately visible. Their insights enabled us to refine our approach and accelerate our commercial growth in the Kingdom’s retail market"

Imad Chikhaoui

International Business Development Director, CELIO

"Through their structured advisory support and presence in Saudi Arabia, SMEXCEL helped us uncover key dynamics in the Saudi consumer mindset that were not immediately visible. Their insights enabled us to refine our approach and accelerate our commercial growth in the Kingdom’s retail market"

Imad Chikhaoui

International Business Development Director, CELIO

Win in Saudi. Faster. Smarter

Book a Free Call Today !

Book a free call

Book a free call